Room For One More?

Background

Room For One More is an advertising campaign encouraging people to be become foster carers.

The goal is to get people asking themselves the question - "Have I got room for one more?" The campaign shows a number of situations illustrating potential room in a persons life to take on a child.

Strategy

The campaign ran across print, radio, web and social media. Eye catching visuals and a tone of voice rarely used in this type of campaign - a truthful, matter of fact point of view - was established to make Room for One More the defacto message for foster caring.